Revolutionising the African Food System
Tech-driven, market-focused solutions for food system entrepreneurs across Africa.
About Us
Equipping agri-entrepreneurs to succeed.
Selah SA is a food systems solutions company focused on innovation, consultation, and market access across the agricultural value chain. From soil to shelf, we support agri-entrepreneurs—farmers, food processors, packagers, manufacturers, and exporters—with the tools, tech, insights, and strategies they need to thrive.
Our core values are more than just statements
We build ecosystems, not empires. We believe that deep partnerships—with farmers, tech developers, NGOs, government, and investors—are the key to lasting change.
01
Innovation with Purpose
We believe in using technology and creativity to solve real-world agricultural challenges. Our innovations are not for show—they are built to unlock productivity, market access, and sustainability for food system entrepreneurs.
02
Farmer-Centred Impact
At the heart of everything we do is the farmer. We design our solutions with empathy and deep local context, ensuring they are practical, affordable, and transformative for the people who grow, process, and trade our food.
03
Excellence in Execution
We hold ourselves to a high standard of professionalism, reliability, and quality. Our clients trust us to deliver, and we do—on time, in context, and with clarity.
A Marketplace Built for African Agribusiness. Our upcoming digital marketplace is designed to connect verified farmers, processors, and exporters with trusted buyers—both locally and globally.
Marketplace (Coming Soon)
We connect the dots across Africa’s food systems—from innovation and strategy to real-world implementation and market access.
Explore What Makes Selah SA Different
Whether you're a smallholder farmer, food manufacturer, or exporter, Selah SA offers the tools, insights, and partnerships to help you scale sustainably and competitively.
Services that Transform Your Business
Consulting, innovation, and implementation—tailored to your goals. We design smart, actionable strategies for growth, digitisation, and impact.
Networks that Power Opportunity
Our pan-African ecosystem of food system actors opens doors to new markets, shared learning, and trusted supply chain collaboration.
Let’s Build Something Together
Whether you're a business, NGO, or public institution—we co-create projects that move ideas from concept to impact.
Our Testimonials
When I think of how much I struggled, before I met the team at Selah, it feels like a complete change. I am so grateful for all of the work that they have put in to help me achieve my goals.
– Oratile Mokoena
By building the model that they have in place, I have been able to empower smallholder farmers in my community. Their network of buyers helpes me to make money as an agent, while my farmers also make money.
– Bheki Tshabalala
A great company to work with. They are so innovative, and so consistent. I am happy that I have gotten to work with Selah.
– Frankie Welshe
We'd love to hear from you.